Problem & Goals
In attempts to help shift Rocket’s product positioning from a house of brands to a unified consumer platform, we created a storefront to showcase the amplitude of capabilities that Rocket products have to offer.
The objective was to create a digital space for consumers to learn about all of our services and how we can help them during life’s most complex moments. We aimed to generalize the product offerings into easily digestible categories and pathways to maximize experience for a range of users.
The objective was to create a digital space for consumers to learn about all of our services and how we can help them during life’s most complex moments. We aimed to generalize the product offerings into easily digestible categories and pathways to maximize experience for a range of users.
1
Research & Benchmarking
We used research conducted across the company on different Rocket personas as well as platform initiatives to frame our design process for the site. In addition, we benchmarked other companies that have similar motives.
2
Core User Journeys
Designing for Rocket’s platform hub meant showcasing an extensive amount of information with intent for a wide range of users. In order to narrow down the scope and guide users in the right direction, we focused our audience into two goal-oriented journeys.
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Exploratory
A user who is here to learn about all that Rocket has to offer. Would like to explore and use the site as a place to learn and prepare for impactful future choices.
Journey Page Path
Pages that give more support in their journey, separated into three buckets that better generalize our services: car, money and auto. Here, users will get a deeper dive and nurturing experience for what they may need or not be aware of.
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Direct
More confident in what they are looking for. May already be familiar with Rocket or know exactly what they need help with.
Moments Path
Feature within the landing page that allows for quick access to a user’s potential job to be done. Directs them to the right Rocket product and next steps.
Journey to Product
A combination of both simple and complex paths, catering to both users who are decisive and impulsive, as well as users who require more support and confidence in their significant financial decision-making.
3
Iterate
Throughout numerous intensive weeks, we diligently engaged in sketching, prototyping, conducting user tests, making revisions, and delving deeper into emerging challenges and user requirements.
4
Finalize
Once we ended on our best solution, we polished the UI and it was sent off for development.
Figma prototype (desktop)
Figma prototype (mobile)
Due to shifts in business and tech constraints, this project is not live but will soon be launching in a similar and up to date design.
