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About

Olivia Groff

Olivia Groff

Product & Visual Designer

Product & Visual
Designer

I build user-centric, simple and beautiful digital experiences.

I build user-centric, simple and beautiful digital experiences.

Recent Projects

Suggested feed post preview card

Social Starter

A standalone social media product for solo and small business owners — AI post ideas, scheduling, and performance insights.

0 → 1 Product Launch

2026

Suggested feed post preview card

Social Starter

A standalone social media product for solo and small business owners — AI post ideas, scheduling, and performance insights.

0 → 1 Product Launch

2026

In-app AI coach suggesting photos and captions

Integrating AI

An agentic assistant and roadmap for weaving AI touch-points across the product, from onboarding to campaign creation.

E2E PRODUCT DESIGN

2025

In-app AI coach suggesting photos and captions

Integrating AI

An agentic assistant and roadmap for weaving AI touch-points across the product, from onboarding to campaign creation.

E2E PRODUCT DESIGN

2025

Insight card showing Reels outperforming static photos

Rise Design System & UI Refresh

A new design system bridging legacy and modern technology, streamlining collaboration across design, dev, and product and modernizing our product.

DESIGN SYSTEM

2023–ONGOING

Insight card showing Reels outperforming static photos

Rise Design System & UI Refresh

A new design system bridging legacy and modern technology, streamlining collaboration across design, dev, and product and modernizing our product.

DESIGN SYSTEM

2023–ONGOING

Suggested posting time recommendation card

Marketing CRM

A full overhaul of the contact management platform, from data tables to AI-assisted suggestions, built for scale.

E2E PRODUCT DESIGN

2024

Suggested posting time recommendation card

Marketing CRM

A full overhaul of the contact management platform, from data tables to AI-assisted suggestions, built for scale.

E2E PRODUCT DESIGN

2024

Camera roll photos transformed into a polished post

Rocket Design System

A living library of components, patterns, and guidelines that unified Rocket’s digital products under one system.

DESIGN SYSTEM

2021–2023

Camera roll photos transformed into a polished post

Rocket Design System

A living library of components, patterns, and guidelines that unified Rocket’s digital products under one system.

DESIGN SYSTEM

2021–2023

Brand profile card confirming business details and tone of voice

Rocket.com

A central hub connecting users to Rocket’s full suite of products through two goal-oriented journeys.

FOS

2023

Brand profile card confirming business details and tone of voice

Rocket.com

A central hub connecting users to Rocket’s full suite of products through two goal-oriented journeys.

FOS

2023