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Olivia Groff

Olivia Groff

Product & Visual Designer

Product & Visual
Designer

I build user-centric, simple and beautiful digital experiences.

I build user-centric, simple and beautiful digital experiences.

Recent Projects

Suggested feed post preview card

Social Starter

A standalone social media product for solo and small business owners — AI post ideas, scheduling, and performance insights.

0 → 1 Product Launch

2026

In-app AI coach suggesting photos and captions

Integrating AI

An agentic assistant and roadmap for weaving AI touch-points across the product, from onboarding to campaign creation.

E2E PRODUCT DESIGN

2025

Insight card showing Reels outperforming static photos

Rise Design System & UI Refresh

A new design system bridging legacy and modern technology, streamlining collaboration across design, dev, and product and modernizing our product.

DESIGN SYSTEM

2023–ONGOING

Suggested posting time recommendation card

Marketing CRM

A full overhaul of the contact management platform, from data tables to AI-assisted suggestions, built for scale.

E2E PRODUCT DESIGN

2024

Camera roll photos transformed into a polished post

Rocket Design System

A living library of components, patterns, and guidelines that unified Rocket’s digital products under one system.

DESIGN SYSTEM

2021–2023

Brand profile card confirming business details and tone of voice

Rocket.com

A central hub connecting users to Rocket’s full suite of products through two goal-oriented journeys.

FOS

2023