Olivia Groff
Olivia Groff
Product & Visual Designer
Product & Visual
Designer
I build user-centric, simple and beautiful digital experiences.
I build user-centric, simple and beautiful digital experiences.
Recent Projects
Social Starter
A standalone social media product for solo and small business owners — AI post ideas, scheduling, and performance insights.
0 → 1 Product Launch
2026
Social Starter
A standalone social media product for solo and small business owners — AI post ideas, scheduling, and performance insights.
0 → 1 Product Launch
2026
Integrating AI
An agentic assistant and roadmap for weaving AI touch-points across the product, from onboarding to campaign creation.
E2E PRODUCT DESIGN
2025
Integrating AI
An agentic assistant and roadmap for weaving AI touch-points across the product, from onboarding to campaign creation.
E2E PRODUCT DESIGN
2025
Rise Design System & UI Refresh
A new design system bridging legacy and modern technology, streamlining collaboration across design, dev, and product and modernizing our product.
DESIGN SYSTEM
2023–ONGOING
Rise Design System & UI Refresh
A new design system bridging legacy and modern technology, streamlining collaboration across design, dev, and product and modernizing our product.
DESIGN SYSTEM
2023–ONGOING
Marketing CRM
A full overhaul of the contact management platform, from data tables to AI-assisted suggestions, built for scale.
E2E PRODUCT DESIGN
2024
Marketing CRM
A full overhaul of the contact management platform, from data tables to AI-assisted suggestions, built for scale.
E2E PRODUCT DESIGN
2024
Rocket Design System
A living library of components, patterns, and guidelines that unified Rocket’s digital products under one system.
DESIGN SYSTEM
2021–2023
Rocket Design System
A living library of components, patterns, and guidelines that unified Rocket’s digital products under one system.
DESIGN SYSTEM
2021–2023
Rocket.com
A central hub connecting users to Rocket’s full suite of products through two goal-oriented journeys.
FOS
2023
Rocket.com
A central hub connecting users to Rocket’s full suite of products through two goal-oriented journeys.
FOS
2023