Overview
Role
Pro-bono Website Designer
Problem
Seeds in the Middle’s website had not had a redesign for about 10 years and was in need of an overhaul. It was overloaded with information making it very difficult to navigate and display important information. Additionally it is not responsive for different screen sizes.
Goals
- Revise and streamline the information structure to enable users to effortlessly locate the most important aspects of the site or precisely identify what they are searching for.
- Unify a consistent and revitalized brand tone throughout the website.
Snapshot of current seeds site with unclear visual hierarchy, information overload, and inresponsive behavior.
Site Structure
Collaborating with my partner at Seeds, we addressed the pivotal features and essential information of the site, catering to both the requirements of the non-profit organization and their user base. This process led to the development of a completely reimagined site structure, better suited to effectively organize the extensive array of details found on their existing website.
Design
Due to Seeds in the Middle's short staff, this design has not yet been published as the main site. To reference the current/old site: seedsinthemiddle.org
